The fact is, around 50 percent of men in the world, including Indonesia, experience hair fall that lead to hair thinning. Therefore, since 2013, the luxury hair and scalp treatment brand known as Kérastase has been introducing Stemoxydine® 5% in its product Densifique, which supports hair follicle strengthening. For 2016, Kérastase introduced a new innovation in hair thickening treatment by combining Glycan Complex, Stemoxydine® 5%, and polymer texture in its latest product, Densifique Homme for men. The newest innovation in this serum is capable to produce an effect of bigger hair diameter and maintain the strength of hair follicles in order to create maximum hair thickness and density.Kérastase realized that, currently, hair fall that leads to hair loss has also become a main problem for men. Research even revealed that the hair fall problems that lead to hair loss are the main problem for men before wrinkles and weight gain. Therefore, Kérastase launched its first series of hair products especially for men, Densifique Homme, which consist of Bain Densité Homme (shampoo), Densifique Homme Cure (serum) and Baume Densité Homme for hairstyling process.