For the fourth year in a row, NOW! Bali held its annual PR Gathering for the marketing and public relations community of Bali’s top hospitality businesses on the 19th of June 2019.
This event was brought to life with the understanding that the marketing and public relations community is in fact the unofficial voice of the island of Bali. Through their businesses, who are mainly Bali’s top hotels, restaurants and destinations, their communication with the wider world is what brings people to the island, hence their success and efforts affect the whole tourism industry.
With that in mind, the NOW! Bali PR Gathering is aimed at providing additional knowledge to these key players through an afternoon-long seminar featuring various expert speakers.
The event was one again held at the ballroom of venue partner The Trans Resort Bali, with over one hundred of Bali’s top PR and marketing community attending. The chosen theme of the seminar was Leadership and Influence, recognising that since the PR Gathering started four years ago many of the attendees have likely risen through the ranks and have become team or department leaders.
The event started with welcome speeches from the General Manager of The Trans Resort Bali, Alex Jovanovic; a presentation from the new General Manager of the new Trans Studio Theme Park, David Thompson; and a warm welcome from Publisher and Founder of NOW! Bali, Alistair Speirs OBE.
The two seminar speakers of the day have starkly different backgrounds, but reflected perfectly the needs of today’s marketing and business world. First speaker was Nadzirah Hashim, CEO of Wavemakers, a marketing agency based in Bali and Malaysia. Nadzirah enlightened the crowd on today’s most buzzing marketing tool: influencers. She shared the dos and don’ts as well as strategies on how to best use influencers in this day and age.
The keynote speaker of the day was Daniel Tumiwa, Engage & Grow Indonesia. Daniel has a long career in business, especially in the world of e-commerce and startups. His impressive experiences include working with MTV Asia Indonesia, Garuda Indonesia, Air Asia, CEO of OLX, Chairman of Nexticorn, just to name a few. However, he spoke at the NOW! Bali PR Gathering in his capacity as a licensed Engage & Grow coach, an organisation that helps businesses create positive cultures and an engaged workforce. His talk shared key insights into what makes a company grow through culture, what motivates personnel (especially millennials) and how to best lead a team.
Finally, the speakers sat down with NOW! Bali’s Alistair Speirs in an engaging fireside chat and question and answer session.
Of course, being an event for the hospitality industry the NOW! Bali PR Gathering concluded with cocktails and canapés – much needed down time after a full afternoon of learning and knowledge. Guests and speakers enjoyed fantastic sliders from Boy’N’Cow, the popular steakhouse found in Seminyak, as well as drinks from Albens Cider and Plaga Wine.
A huge thank you to Trans Resort Seminyak, the speakers, Boy’N’Cow, Albens Cider and Plaga Wine for their generous support for this event.