Indonesia’s largest and most respected mobility service provider, PT Blue Bird Tbk (Bluebird Group), is nearing its 50th anniversary. With this milestone moment ahead of them, the company has been gearing up their sustainability initiatives through Bali, Jakarta and Indonesia, presenting various programs from introducing electric vehicles into their fleet and joining collaborations with WWF Indonesia.

Back in 2019, the Bluebird Group became the first electric taxi provider in Indonesia, introducing the BYD e6 and the Tesla Model X cars into their fleet. This marked the beginning to a transition into zero-emission mobility, a long-term vision for the company, and the debut of their E-Bluebird and E-Silverbird services.


Part of their #BirukanLangitJakarta (Make Jakarta’s Skies Blue) campaign, the company also cooperated with WWF Indonesia in a ‘One Ride, One Seed’ program. The President Director of PT Blue Bird Tbk, Sigit Djokosoetono explains that “each [customer’s] trip using Bluebird Group’s electric taxi services produces one tree as a supporter of environmental sustainability.” Since the program started, the company have planted 2000 trees in the Ciliwung River basin in West Java.

E-Taxis Coming to Bali

The group has also introduced their E-Bluebird services here in Bali, bringing a fleet of BYD T3 models (an electric minivan produced by Chinese car manufacturer BYD) to be used on the island. The BYD T3 fleet was presented to test the implementation of the presence of electric taxis in Bali, as well as to open the presence of the electric fleet.

Although currently still in the pilot stage, we hope that this service can be a stimulus in supporting nature conservation in Bali, which is one of the areas with the highest tourist attractions in Indonesia. And at the same time, users can enjoy the convenience of zero-emission mobility,” said Sigit.


Having joined WWF Indonesia’s ‘Signing Blue’ program, an initiative to realise responsible and sustainable marine tourism, Blue Bird pledged to make important operational changes as one a ‘Blue Ally’, showing their commitment as a responsible and environmentally-friendly tourist operator.

On top of improving air quality and reducing carbon emissions with their electric vehicles, the company received assistance from the Signing Blue program in improving day-to-day business practices to reduce their environmental and social impacts, especially when it comes to plastic waste. As a result, Bluebird Bali has reduced millions of plastic bottles being used by replacing this tumblers, especially among their staff and drivers of their fleet.

The residents, and even visitors, of Bali are acutely aware of environmental effects, as such, these E-Bluebird vehicles are likely to be a welcome service across the island. No doubt more excitement will rally if the E-Silverbird service, using the Tesla Model X, becomes available.

Bluebird Bali Services:
Phone Orders (24h): +62 361 701111 | +62 361 8498008
MyBluebird Application available on Google Play or App Store

Edward Speirs

Edward Speirs

Edward, or Eddy as he prefers to be called, is the Managing Editor of NOW! Bali and host of the NOW! Bali Podcast. He enjoys photography, rural travel and loves that his work introduces him to people from all walks of life.