Meaning “the sweethearts” or “the darlings” in French slang, the fashion brand Les Biches stands for feminine strength, frivolous wit and a flirty seductiveness. It is a name that allows the designers to dream up an exquisite and always humorous world and offer their own brand of eccentric chic to today’s gentlewoman.


Les Biches were founded in 2012. After 4 years of exploring the market in Bali, Jakarta, Sydney and Berlin, they are now ready for the next big step. Beginning of June this year Les Biches opened their first store in Bali. The eponymous store is situated right next to the buzzing Motel Mexicola in Seminyak; it is the answer for all style-conscious shoppers looking for the perfect outfit to unwind by the beach, drink their sunset Martini or dance on a fabulous Bali night-out.

The store stocks Les Biches’ own collection of clothes, bags and accessories; but also products from other brands that share their vision. Apart from that, it offers an ever-changing collection of objets trouvés and the odd collectable high fashion piece.

NOW Bali Editorial Team

NOW Bali Editorial Team

This article has been written or uploaded by NOW! Bali's in-house editorial team.